It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.
A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.
The proliferation of digital distribution channels has caused a widespread reevaluation of business processes across many industries. Evidently, the insurance sector is no exception. The use of digital technologies throughout insuring processes has become exponentially more prevalent - a movement known as “Insurtech.”
Influencer Marketing, Insight-Driven Strategies & Campaign Optimization: Social Media Intelligence Trends and more at DMEXCO 2017!
You're convinced that Competitive Intelligence is critical to any organisation? Very well, but your management might not share your opinion.The first step is to...
Brands and retail professionals recognize the importance of a social CRM strategy, yet few actually invest in one. Here are some tips they could learn from.
An influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten marketing uses:
Marketers from renowned brands sailed around Manhattan with Digimind during our second annual Socialize NYC Cruise. Here's a recap of a wondrous night.
The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.