Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve....
Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.
The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in the market and remaining at the forefront of competition.
A case study on real-time crisis-management for digital and offline campaigns.
It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.
A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.
The proliferation of digital distribution channels has caused a widespread reevaluation of business processes across many industries. Evidently, the insurance sector is no exception. The use of digital technologies throughout insuring processes has become exponentially more prevalent - a movement known as “Insurtech.”