5 Lessons Learned from our European User’s Club

15 Competitive Intelligence professionals from 12 companies and four countries attended Digimind’s second European User’s Club in Brussels, October 5.The morning consisted of a...

5 Key Questions for Detecting Market Trends Using Social Media

It is clear that brands can create competitive advantage by collecting and analyzing data on customer consumption habits. However, traditional surveying methods such as questionnaires, interviews, and discussion groups are often limited in terms of sample size and spontaneity of responses. Beyond traditional methods, marketers can capture insights from social media conversations occurring online.

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

Insurance and Customer Experience: 60% of Millennials Want Both Traditional and...

The proliferation of digital distribution channels has caused a widespread reevaluation of business processes across many industries. Evidently, the insurance sector is no exception. The use of digital technologies throughout insuring processes has become exponentially more prevalent - a movement known as “Insurtech.”

Insight-Driven Strategies, Social Intelligence Trends and more at dmexco 2017!

Influencer Marketing, Insight-Driven Strategies & Campaign Optimization: Social Media Intelligence Trends and more at DMEXCO 2017!

How to Convince Your Management to Launch a Competitive Intelligence Project

You're convinced that Competitive Intelligence is critical to any organisation? Very well, but your management might not share your opinion.The first step is to...

Social CRM: How to identify and target your key customers and...

Brands and retail professionals recognize the importance of a social CRM strategy, yet few actually invest in one. Here are some tips they could learn from.

10 Uses of Influencer Marketing to Grow Your Sales

An influencer is a person who possesses the requisite authority, legitimacy, and relevance, and reach to sufficiently facilitate the following ten marketing uses:

Understanding Value Exchange Through Social and Consumer Insights | Socialize NYC...

Marketers from renowned brands sailed around Manhattan with Digimind during our second annual Socialize NYC Cruise. Here's a recap of a wondrous night.

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.