Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.

4 Ways to Maximize Your Event’s Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is to generate positive buzz for the brand, and create opportunities for sales teams to engage new customers. Here are some social media strategies to boost your next marketing event.

3 Steps to Measure a Crisis’ Impact on Your Brand’s Reputation

The best contingency plans are executed in a timely manner. See how you can quickly measure and analyze the impact of a crisis on your brand's reputation and define your next course of action.

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

Report: Malaysia’s Top Telecommunications Companies on Social Media

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers...

The What, Who and When on Social Media at #CSMNY ’16

The Corporate Social Media Summit in NYC brought together a pool of like-minded Social Media experts from top brands and corporations including Coca-Cola, Twitter, The...

Panorama alert for United Airlines’ brand reputation

Over the weekend, the story of Tahera Ahmad, a Muslim US university chaplain who flew on United Airlines, spread rapidly across Twitter and other social...