Definition🎁 : “Reach” for Facebook – Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences....

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

How to Retain Customers and Increase Sales Using Social Insights

Three case studies which demonstrate how social listening can improve your communication strategy and customer service. B2B marketing can be summarized by two challenges: driving...

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.

Social Media: 1. How to Create Your Online Reputation Dashboard for...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a...

Social Media Monitoring: A Cross-Functional Company Guide

The social media marketing sphere has evolved into one of the biggest platforms for large and small brands alike, to leverage their online presence. According...

A Timeline of How America Spent Mother’s Day

Mother’s Day might be the most celebrated American holiday of the year. Using DS, we put together a timeline of how America spent the holiday last weekend.

Trending at #NYFW 2013: The chic and unshaven

When you contemplate New York Fashion Week, one of the biggest fashion events held bi-annually around the world, which concepts cross your mind? Do...

Definition🎁: “Social Media” – Digital Marketing Advent Calendar

We're one more day from Friday! Hang on tight, the weekend's just around the corner.  Today, we're keeping it light, with LinkedIn Elevate Account...

Our Top Tweets of the Week 05.27.16 | #SocialMedia

As modern day marketers we spend hours ensuring we produce the right content to promote it across our social media channels to get the greatest reach...