To follow or not to follow?

Tips to create a follow-worthy profile on Twitter Unless you are a completely crazy Tweeter, obsessed with following as many people as possible, you will...

Instagram Video gnaws at Twitter’s Vine

  In January 2013, Twitter brought Vine to the market, a 6-second video-sharing app. Other similar apps tried their luck at video sharing and failed....

Winning Strategies for a New Era of Online Reputation

Excerpt from a special report from SQLI Group featuring Christophe Asselin, Head of Analysis and Online Reputation at Digimind With the increase in conversations and...

10 Myths About Online Reputation

All entities have a digital footprint...brands, people, companies. etc. Online reputation, which is created by these digital footprints, is becoming increasingly relevant in today’s...

Improve client relationships with social media

There are many advantages to incorporating social media into your routine work process. Improving client relationships is perhaps one of the most important. Your clients...

How to find people asking for your products or services on...

140 million tweets are sent per day on average. Amidst all of this noise are your target consumers talking about products and services you...

The smartphone buzz battle (Infographic)

The war between Apple and Samsung continues regarding copyrights and all too-similar smartphone features. On Thursday 14th March, Samsung launched the new Galaxy S4...

Social Media: A New Frontier for Researchers

Following his well-received presentation at the European Intersectoral Summit on Research and Innovation last month entitled 'Engaging Citizens in Research and Innovation: Opportunities and...

Infographic: Horse Meat Scandal Spreads like Wildfire

The horse meat scandal, which has dogged the food industry for several weeks now, has sparked fresh controversy with the news that Ikea is...

Social Media Listening – An Essential Part of the PR toolkit

Over the next few weeks we’ll be exploring how social media is transforming the way we do business across a range of industries. Today, we've chosen to...