We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!
Here’s how you can apply business intelligence to data from social media, and present it in an easily digestible manner to help you detect early trends for product development and content marketing.
With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...
With 53% of brands surveyed by Salesforce’s Fourth Annual State of Marketing report planning to adopt AI in two years, how can marketers harness the power of AI? Here are some success stories of AI in marketing and customer experience, from innovative brands to inspire you!
How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.
Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!
Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.
Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can...