3 Metrics to Track, Predict and Measure the Real Impact of...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form...

The 3 Essential Elements of a Successful Social Media Report

Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.

Marrying Online and Offline Channels in Your Customer Experience Strategy

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can...

5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the...

3 Must-Have Qualities of a Successful Digital Marketer

Digital marketing has come to encompass more than simple advertising, but rather involves reporting, copywriting, content strategy, creativity, email marketing - the list goes on.

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be...

3 ways cosmetics brands can win at social media engagement and...

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...

3 Things Brands Should Know About Twitter’s Sports Video Partnership in...

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access...