Monitoring and Analyzing Social Media Trends: The Best Practices

The ability to monitor trends in real time is an incredibly valuable tool for anticipating changes in the market and remaining at the forefront of competition.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services.

3 ways cosmetics brands can win at social media engagement and...

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer needs is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media channels are full of relevant insights useful for personalizing branded content to fuel rich and adapted marketing services.

How to Avoid 4 Common Causes of Business Failure

Although figures vary, it’s estimated that between half and 75% of businesses are destined to fail within the first three years. One of the...

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. Here's how you can drive website traffic through social.

A Social Holiday Part 1: Mapping the Customer’s Journey for the...

Summer’s around the corner and so are the holidays! We’re sure many of you are looking forward to your well-earned getaway. But before you...

Report: Malaysia’s Top Telecommunications Companies on Social Media

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers...

20 Must-follow Twitter Accounts in Communications

With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential to be listening, learning and absorbing top...