Social Selling & Marrying Analytics with Creative | Socialize LA March...

During our California road trip, after SMMW in San Diego, we visited the city of angels for Socialize Los Angeles. Here's a quick recap of a fun and joyous night.

Ace Your Product Launch Strategy with Social Media Intelligence in 4...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience...

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality...

Watch: 10 Questions About Social Media ROI with Jim Guzman of...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for...

Social Media Analytics for B2B: DSM Client Testimonial

Thijs Bouwens, Social Media & Media Relations Officer at DSM, recently shared his insights with us about how his team is utilizing Digimind Social....

Socialize NYC Knows How to Party

It's not a party until you bring together social media and marketing professionals, and that's exactly what we did in November at #SocializeNYC at...

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz...

The Three Pillars of Influencer Marketing | Socialize Atlanta May 2017

Digimind brought Socialize to the south for a happy hour and networking event to remember. Here’s a recap of the great time we had at Socialize Atlanta.

Debunking the Top 5 Myths of Proving Social ROI

Despite the evolution of social media networks and marketing technologies, marketers are still at a loss over measuring the impact of their social activities on the bottom line. We set out to debunk the top 5 myths of proving social ROI, and to better measure your campaign’s success!