How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...

Definition🎁 : “Social ROI” for MRM//McCann Singapore – Digital Marketing Advent...

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what...

Definition🎁 : “Reach” for Facebook – Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences....

All the Insights from November’s #SocializeNYC

Socialize NYC is a part of a global networking series focused on bringing together like-minded social media and digital marketing professionals. The events around...

5 questions to ask when measuring your reach on social

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on...

Watch: 10 Questions About Social Media ROI with Jim Guzman of...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for...

The 4 Biggest Misconceptions About Social Media Monitoring

  In TNS’ Asia Pacific Marketing Monitor 2016 report, 46% of 2, 250 marketers surveyed cited social media monitoring as a metric that informs marketing...

Watch: 10 Questions about Executive Branding with Chris J Reed of...

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers. In...

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience...

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality...

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz...