The essential KPIs for your Social Media ROI: 1. How to...

#KPI #indicators #ROI We will explore, through several posts, how to build effective KPIs for your Social Media ROI. 1. The essential KPIs for your Social...

The essential KPIs for your Social Media ROI: 3. How to...

#Dashboard #KPI #SocialMedia After looking at 'How to constuct your KPIs' and discussing the 'Top 20' for your Social Media ROI, we're now going to...

How to present social media analytics to your boss

When your boss comes to you with the usual questions about how your social media activities are going, you can be prepared with the...

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, market mapping and business opportunities.

Facebook Reactions : why collecting emotions is a marketing essential

On February 24, Facebook introduced us to some new emoticons - Facebook Reactions! These allow their users, you and me alike, to respond to...

Social Media: 1. How to Create Your Online Reputation Dashboard for...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a...

Ace Your Product Launch Strategy with Social Media Intelligence in 4...

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Read on for four simple but effective ways collecting and analyzing data from social media can help create a winning product launch strategy!

How Online Monitoring empowers Content Marketing Strategy at Hyundai Motor Europe

This post is also available in German The relationship between content and monitoring is a classic ‘’chicken or egg’’ dilemma: which came first? The beginning...

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz...