Social Media Listening for Crisis Management

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a...

REPORT: The Top 50 Insurance Companies on Social Media

The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image...

Report: Singapore’s Top Telecommunications Companies on Social Media

For most, if not all B2C companies, social media serves the dual purpose of a digital front desk and a channel for market research. Nowhere...

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers,...

Insights from #CSMNY 2016

The Corporate Social Media Summit welcomed thought leaders across industries including Twitter, Intel, Coca Cola, Time Warner, Humana, Wells Fargo, HP, The Wall Street...

Social Media: 1. How to Create Your Online Reputation Dashboard for...

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a...

The 12 essential benefits of monitoring Twitter: 3. Customer relations &...

"67% of consumers now tap networks like Twitter and Facebook for customer service." In our previous post about the benefits of Twitter for digital marketing,...

Are You Listening? How Social Media Monitoring can benefit Universities and...

Universities and colleges around the globe have the ability to drastically transform and enhance their research, marketing and business strategy through the power of Social...

REPORT: The Top 50 US Universities on Social Media

With the largest demographic on social media as their key target audience, how are universities drawing in large online communities and ensuring high levels...

REPORT: Singapore’s Top Digital Agencies on Social Media

When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important...