How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.
Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!
Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...
This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access...
Marketers need to upgrade themselves and develop the necessary skills to leverage the various channels and technologies at their disposal. To remain relevant in 2018, these are the skills Asia’s marketing leaders identify as the most important to master.
Whether it’s product launch or a booth at a trade show, the goal of every marketing event is to generate positive buzz for the brand, and create opportunities for sales teams to engage new customers. Here are some social media strategies to boost your next marketing event.
From insights to actions to business value, what are the critical steps marketers need to take to use big data effectively for their campaigns?
The best contingency plans are executed in a timely manner. See how you can quickly measure and analyze the impact of a crisis on your brand's reputation and define your next course of action.
In our second edition of AfterWork in Singapore, guest speaker Joanna Wong, Head of Business Marketing APAC at Spotify, speaks on the importance of using data to create relevant and engaging customer experiences.
In the eternal quest for revenue and growth, it’s easy for companies to overlook the opportunity available in simply improving customer retention. The average...