3 Metrics to Track, Predict and Measure the Real Impact of...

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while...

Analyze & Benchmark Many Social Accounts Simultaneously with Digimind Social Analytics

We're thrilled to announce today a brand new and highly anticipated addition to the Digimind Social platform! Introducing Digimind Social Analytics -  comprehensive social analytics software that analyzes...

REPORT: Singapore’s Top Digital Agencies on Social Media

When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important...

RFP Creation Tool for Social Media Monitoring

So, you've decided that your organization needs a social media monitoring tool - congratulations on your decision! Now you must begin the process of analyzing...

Digimind Ranked a Top Social Media Monitoring Tool in 2014 Goldbach...

Great news! We’re thrilled to announce that Digimind has been recognized as one of the Top 15 Social Monitoring Tools by Goldbach Interactive in...

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Here's how you can access real-time consumer insights to increase customer engagement, brand loyalty, and ultimately, sales.

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

Customer engagement can be a powerful tool to increase brand awareness, and build loyalty for your business. Here's how brands can do it right.

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.

How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.