The Top 4 Skills Digital Marketers Need to Master in 2018

Marketers need to upgrade themselves and develop the  necessary skills to leverage the various channels and technologies at their disposal. To remain relevant in 2018, these are the skills Asia’s marketing leaders identify as the most important to master.

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!

REPORT: The Top 50 Insurance Companies on Social Media

The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image...

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. Here's how you can drive website traffic through social.

Report: Malaysia’s Top Telecommunications Companies on Social Media

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers...

3 ways cosmetics brands can win at social media engagement and...

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...

8 Business Opportunities You Can Unlock with Social Media

Businesses can leverage social media networks, as well as insights from social media, to improve their market position and increase revenue. Here are eight business opportunities you can unlock with social media.

The Analytics of Outrage: How Social Media Reacted to United Airlines

Specific to the outrage United Airlines recently inspired is this is the first time in history a viral act of violence came at the hands of a commercial brand.