Brand reputation is critical to success and sales, and this could not be more true for luxury brands. But as the world of luxury retail is no stranger to controversies and challenges, how can the industry’s leading players stay aspirational and desirable to consumers?
Here’s how deploying real-time insights from social can help luxury brands elevate marketing strategies and maintain online positioning.
Be it online or offline, inbound or outbound, here is how you can boost your content marketing strategy simply by gathering and analyzing relevant insights from social media and the web!
Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.
Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey!
The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them!
Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media.
Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...
If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers. But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand.
In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track...