Influencer marketing has become an incredibly popular marketing practice as digital marketers continue to invest in the strategy. However, many marketers still struggle with determining standard metrics and indicators for...

With a predicted 2.77 billion social media users worldwide by 2019, social media has become a key source of consumer insights for brands. In addition to helping companies understand their online reputation and customers better,...

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.

A case study on how agencies can optimize new campaigns through customer profiles.

Strategies, best practices, and case studies of top insurance brands who have created successful millennial-oriented content marketing campaigns.

Understanding consumer behavior and customer demand is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media...

Choosing Objectives for Social Media Strategy. With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...

A case study on a large insurance company’s use of customer profiling and prospect analysis to generate new business.

Insurers and Millennials: Defining the Consumer Relationship