A huge number of conversations occur on the internet, and a large part of this information is publicly accessible. With the help of social intelligence and monitoring tools, it’s possible to access and analyze these insights.
By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands.
As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.
In this hyper connected age, no brand is immune from a threat or crisis. And yet, just 3% of marketers surveyed use it to manage risks. What if you could turn insights from platforms like Facebook, Twitter and forums into a crisis management tool for your company?
A case study which discusses best practices for analyzing influencers based on audience potential, social authority, and relevance to the target audience.
As in many industries, a major challenge in the insurance sector is developing new business by creating audience profiles of prospective clients. Successful prospect analysis calls for insurers to recognize the relationship between profitability and brand activity on social media.
August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade...