How To Conquer Social Media Through Content

An Interview with David Dubois, INSEAD Assistant Professor of Marketing We recently sat down with marketing and social media expert David Dubois, Assistant Professor of...

#SMMTools: the Superheroes of the social media sphere?

The social media marketing sphere has evolved into one of the biggest, if not the biggest platform for large and small brands alike, to...

How to find the perfect Valentine’s Day Gift with Social Media

With Valentine’s day less than 24 hours away, the pressure is on to chase down that perfect gift to give to your significant other....

3 Social Media Strategies for Universities backed by Social Media Analytics

When it comes to social media strategy, U.S. universities are schooling the masses, but luckily their tactics aren’t just reserved for those with a...

#Movember: Causing a lot of fuzz on social media

Regardless of whether they are sparse or resplendent on the upper lip, moustaches are big on social media this month. November is of course...

Who will be the next CEO of Microsoft?

STEPHEN ELOP IN THE LEAD With the announcement at the end of August of Steve Ballmer’s retirement as the CEO of Microsoft, the media began...

Winning Strategies for a New Era of Online Reputation

Excerpt from a special report from SQLI Group featuring Christophe Asselin, Head of Analysis and Online Reputation at Digimind With the increase in conversations and...

10 Myths About Online Reputation

All entities have a digital footprint...brands, people, companies. etc. Online reputation, which is created by these digital footprints, is becoming increasingly relevant in today’s...

Improve client relationships with social media

There are many advantages to incorporating social media into your routine work process. Improving client relationships is perhaps one of the most important. Your clients...

The smartphone buzz battle (Infographic)

The war between Apple and Samsung continues regarding copyrights and all too-similar smartphone features. On Thursday 14th March, Samsung launched the new Galaxy S4...