Future Proofing the Role of Marketers | CMO Innovation Summit...

At the CMO Innovation Summit Singapore conference 2017, marketing decision makers discussed current and upcoming trends in the marketing industry, necessary skills for this era, and data needs necessary in achieving overall business goals.

The smartphone buzz battle (Infographic)

The war between Apple and Samsung continues regarding copyrights and all too-similar smartphone features. On Thursday 14th March, Samsung launched the new Galaxy S4...

Our top tweets of the week | 07.29.2016 #Facebook #Marketing

Facebook marketing and applications are moving at such pace to leading the way in the Live Streaming industry, topped with well-crafted regular developments in...

Asia’s Top Tweets of the Week | 20.05.2016 #SocialMedia

Data is the voice of your customers; content and marketing strategies are how you answer them. But what do insights taken from social media...

Youtube Insights for Marketers

In recent years, consumers have adopted the tendency to live life through two screens: with one eye on the television, and the other on...

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

Speaking on the state of digital marketing at our first AfterWork event of the year, Avtar Ram Singh of Publicis shared the key challenges of synthesising in-house teams and agencies, and how to overcome them by aligning marketing activities with overall business objectives.

Report: Southeast Asia’s Top 5 B2C Insurance Brands on Social Media

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there...

[Infographic] The benefits of Twitter Digital Marketing

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter Digital Marketing has become an absolute must for your...

INFOGRAPHIC: How To Be SMART When Engaging On Social Media

When it comes to engaging your customers on social media, it’s easy to be overwhelmed by the sheer amount of data online. Besides maintaining...

The Top 2016 New Year’s Resolutions Across the World [Infographic]

Another year is upon us which means we build our new list of resolutions and goals that we want to focus on and accomplish...