Social Media as Your Most Important Market Research Tool

Instead of scrolling through your followers’ comments or searching Twitter for relevant tweets, you can utilize social media listening tools for efficient market research...

Infographic: Horse Meat Scandal Spreads like Wildfire

The horse meat scandal, which has dogged the food industry for several weeks now, has sparked fresh controversy with the news that Ikea is...

Asia’s Top Tweets of the Week | 29.07.2016 #ContentMarketing

Content is king in today’s day and age in marketing. But how can brands reign supreme in the race to showcase their expertise with...

A Timeline of How America Spent Mother’s Day

Mother’s Day might be the most celebrated American holiday of the year. Using DS, we put together a timeline of how America spent the holiday last weekend.

Pinterest Insights

Pinterest is a social network mainly oriented towards visuals. For businesses, one could compare this platform to a shop window. A shop window that...

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

Speaking on the state of digital marketing at our first AfterWork event of the year, Avtar Ram Singh of Publicis shared the key challenges of synthesising in-house teams and agencies, and how to overcome them by aligning marketing activities with overall business objectives.

Our top tweets of the week | 09.02.2016 #Epigate

  This week we're sharing the top 5 tweets on the latest social media scandal #Epigate. This is a perfect example of a social media crisis  creating...

#SMMTools: the Superheroes of the social media sphere?

The social media marketing sphere has evolved into one of the biggest, if not the biggest platform for large and small brands alike, to...

The smartphone buzz battle (Infographic)

The war between Apple and Samsung continues regarding copyrights and all too-similar smartphone features. On Thursday 14th March, Samsung launched the new Galaxy S4...

Asia’s Top Tweets of the Week | 12.08.2016 #InfluencerMarketing

Influencer marketing is all the rage on social media. In an age where customers trust word of mouth reviews over celebrity endorsements, how can...