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The Top 4 Marketing Trends for Digital Marketers in 2018

As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.

Monitoring Consumer Behavior and Market Trends with Social Intelligence

A huge number of conversations occur on the internet, and a large part of this information is publicly accessible. With the help of social intelligence and monitoring tools, it’s possible to access and analyze these insights.

20 Must-follow Twitter Accounts in Communications

With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential to be listening, learning and absorbing top...

The Power of GIFs for Brands

“Center for GIFs, Giphy at  $55 million was raised during  a valuation to $300 million." The "animated GIF" (GIF standing for "Graphic Interchange Format") is...

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig...

8 Good Practices for Competitor Benchmarking on Social Media

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some...

Top 20 Twitter Accounts for Banking & Finance

Banking and finance impacts almost every aspect of our lives, even if we don't realize it. Our jobs, salaries, and mortgages are all heavily...

3 Must-Have Qualities of a Successful Digital Marketer

Digital marketing has come to encompass more than simple advertising, but rather involves reporting, copywriting, content strategy, creativity, email marketing - the list goes on.

How to Grow Your Market Share Using Social Media Intelligence

Social media intelligence, through powerful tools, allows brands to collect insights from social media, analyze trends, and use this information to drive the different...

3 ways cosmetics brands can win at social media engagement and...

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...