The Power of GIFs for Brands

“Center for GIFs, Giphy at  $55 million was raised during  a valuation to $300 million."The "animated GIF" (GIF standing for "Graphic Interchange Format") is...

20 Must-follow Twitter Accounts in Communications

With Twitter rapidly growing amongst specialist marketer communities, setting your radar in the right direction is essential to be listening, learning and absorbing top...

Top 20 CMOs to follow on Twitter

CMOs are at the forefront of social media developments as they try to weave top social channels and effective implementation of these into their brand’s business...

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig...

One on One With Marcus Collins of Doner: A Brand’s Why,...

During SMW, we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest—this time, Marcus Collins of Doner.

17 Social Media Trends to Follow in 2017 (1): Content

With the new year, comes new possibilities and development in technology and social media. Here are 17 social media trends that marketers can't miss in...

Top 20 Twitter Accounts for Banking & Finance

Banking and finance impacts almost every aspect of our lives, even if we don't realize it. Our jobs, salaries, and mortgages are all heavily...

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

3 Definitive Ways Banks Can Leverage Social Media to Enhance Their...

The integration of social media in everyday life has simply become the norm, but just a few years ago we would never have associated...

3 Social Media Strategies for Universities backed by Social Media Analytics

When it comes to social media strategy, U.S. universities are schooling the masses, but luckily their tactics aren’t just reserved for those with a...