Top 20 CMOs to follow on Twitter

CMOs are at the forefront of social media developments as they try to weave top social channels and effective implementation of these into their brand’s business...

Reach Redefined: the most valuable marketing metric

Is Reach really the most valuable metric? Well, it depends on how you define it. All social media monitoring tools measure the number of...

#SEAGames2015 Social Media Scorecard

The 28th Southeast Asian Games officially ended on 16 June and sportsmen and sportswomen across the region did their respective countries proud by bringing...

All the Insights from November’s #SocializeNYC

Socialize NYC is a part of a global networking series focused on bringing together like-minded social media and digital marketing professionals. The events around...

Infographic: Who are Southeast Asia’s Leading Low Cost Carriers on Social...

Budget airlines may have a competitive edge over their flag counterparts in terms of pricing, but that doesn’t mean they have it easier when...

Watch: 10 Questions about Data Analytics with Steve Tracy of SapientNitro

Data analytics - what is it and how can businesses leverage it to make more strategic decisions? In our new video series where we ask...

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand...

Infographic: Horse Meat Scandal Spreads like Wildfire

The horse meat scandal, which has dogged the food industry for several weeks now, has sparked fresh controversy with the news that Ikea is...

#SocialiseSG January 2017 Highlights: Scaling Social with the Industry’s Brightest

With the digital landscape fast evolving, what are the core pillars of a successful social media strategy, and what does it take to rise...

Social Selling & Marrying Analytics with Creative | Socialize LA March...

During our California road trip, after SMMW in San Diego, we visited the city of angels for Socialize Los Angeles. Here's a quick recap of a fun and joyous night.