5 Indisputable Reasons For Companies To Invest In Social Listening

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the...

3 Must-Have Qualities of a Successful Digital Marketer

Digital marketing has come to encompass more than simple advertising, but rather involves reporting, copywriting, content strategy, creativity, email marketing - the list goes on.

What Crisis Communicators Can Learn from the United Airlines Debacle

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be...

3 ways cosmetics brands can win at social media engagement and...

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind...

Discover our new Ebook: Turn the spotlight on your Competitive Intelligence...

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn...

3 Things Brands Should Know About Twitter’s Sports Video Partnership in...

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access...

Debunking the Top 5 Myths of Proving Social ROI

Despite the evolution of social media networks and marketing technologies, marketers are still at a loss over measuring the impact of their social activities on the bottom line. We set out to debunk the top 5 myths of proving social ROI, and to better measure your campaign’s success! 

Discover the most innovative methods to monitor your competitive environment

72% ...this is the percentage of analysis projects found to be utilising competitive intelligence. Beyond a simple craze, this figure reflects a major challenge for organizations....

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

Social Media Marketing World 2018 Recap: Keeping The Social in Social...

Social Media Marketing World 2018, an annual conference of more than 5,000 marketers kicked off on February 28th, and some members of Digimind's NYC team were lucky enough to be in attendance!