With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.
What makes a good intelligence analyst? Are there certain skills, qualities and attributes that can make you better primed for success in your chosen...
Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!
As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.
Marketers need to upgrade themselves and develop the necessary skills to leverage the various channels and technologies at their disposal. To remain relevant in 2018, these are the skills Asia’s marketing leaders identify as the most important to master.
Despite the evolution of social media networks and marketing technologies, marketers are still at a loss over measuring the impact of their social activities on the bottom line. We set out to debunk the top 5 myths of proving social ROI, and to better measure your campaign’s success!
We’ve gathered the top retail marketing trends and predictions from industry experts around the world to help you make sense of all the disruptions from social media and technology. Pull up your shopping cart for 2018’s retail trends and tips you’ll want to check out!
The insurance industry is facing marketing challenges posed by a market shift in customer demand towards digital business processes. Millennials in particular are catching the attention of marketers, and for good reason.
One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.
Managing competitive intelligence projects is an integral part of the day-to-day role of a CI manager and requires a well-structured, holistic approach to ensure a successful outcome....