Unlocking the potential of ‘big data’ in the market research industry

Companies who wish to unlock the potential of ‘big data’ are eyeing up opportunities in areas such as market research, where the insights that...

CI in Pharma – Maximizing success for Clinical Trials

One of the biggest competitive advances for Pharmaceutical companies in recent years has been the emergence of software solutions designed to track and monitor...

Two is the Magic Number

I came across an interesting article in The Guardian recently which got me thinking about Competitive Intelligence and the art of brevity. Here's the...

Overcoming Business Blind Spots – Learning from the Demise of Kodak

In the weeks following Kodak’s decision to file for bankruptcy, industry commentators and analysts have been busy conducting a post-mortem to figure out what...