Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

Best Practices for using Social Listening for PR

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers,...

One on One with Giphy

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with some smart folks over at Giphy.