One on One with Giphy

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with some smart folks over at Giphy.

One on One with Bloglovin’

During SMW, we had the chance to catch up with some notable influencers and industry leaders. Here, we chat one-on-one with the CEO of Bloglovin'.

Using Storytelling to Improve Social Media ROI | Socialize SF March...

After SMMW in Sand Diego and Socialize LA, we ended our California road trip in San Francisco. Here's a quick recap of everything that went down.

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

One on One With Jonathan Lopes of DigitasLBi: The Myth of...

During SMW we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest, starting with Jon Lopes of Digitas.

How to Build a Complete Social Media Management Report for Your...

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. From KPIs that matter to best practices, here is a guide on how to build a complete social media management report for your client.

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

The Top 60 Agency CEOs to Follow on Twitter (part 1)

Digital ads are filling timelines as regularly as commercials air throughout the evening news. Here are the top 60 Advertising CEOs to follow on Twitter.

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, market mapping and business opportunities.

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...