Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. From KPIs that matter to best practices, here is a guide on how to build a complete social media management report for your client.
A case study on real-time crisis-management for digital and offline campaigns.
Regardless of what you prefer to include in your social media report, it’s essential to include in-depth performance analysis of three key social media elements: community, engagement, and content.
When researching digital agencies, what are the standard criteria you look for? A large following? A strong online presence? Or is it most important...
After SMMW in Sand Diego and Socialize LA, we ended our California road trip in San Francisco. Here's a quick recap of everything that went down.
With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...
One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.