Digimind recently partnered with Prisa, a global Spanish and Portuguese media group and the official public opinion aggregator for the Catalan elections to be held on December 21st.
Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.
During SMW we caught up with some notable influencers. Here, we chat one on one with digital media's best and brightest, starting with Jon Lopes of Digitas.