Crisis Management: Aligning Digital and Offline Promotional Campaigns

A case study on real-time crisis-management for digital and offline campaigns.

Influencing the Customer Journey with Social | Corporate Social Media Summit...

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.

Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.

5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

Insights from #CSMNY 2016

The Corporate Social Media Summit welcomed thought leaders across industries including Twitter, Intel, Coca Cola, Time Warner, Humana, Wells Fargo, HP, The Wall Street...

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.