Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.

5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.

The Essential Social Media KPIs for Improving an Agency’s Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.When marketing and communication agencies plan and design a campaign, the most fundamental...

Influencing the Customer Journey with Social | Corporate Social Media Summit...

On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

How to Measure the ROI of Your Advertising Campaign.

It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.

Insights from #CSMNY 2016

The Corporate Social Media Summit welcomed thought leaders across industries including Twitter, Intel, Coca Cola, Time Warner, Humana, Wells Fargo, HP, The Wall Street...