A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.
With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.
One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.
A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.
How one agency planned a successful campaign by analyzing social media KPIs.When marketing and communication agencies plan and design a campaign, the most fundamental...
On Thursday, June 15th, Digimind had the pleasure of participating as a gold sponsor at the annual Corporate Social Media Summit in New York City.
Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.
It's essential to measure ROI. This measurement allows you to analyze your performance, improve future campaigns, and develop other opportunities.