5 Objectives to Integrate Into Your Social Media Marketing Strategy

With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated marketing channel solely dedicated to communication and promotional efforts.

3 Key Strategies for KPI Development and Measuring Campaign Success

One of the many advantages of digital marketing is the relative ease of measuring the success of communications in real time. The success of a marketing campaign is dependent on several factors, however initial analyses are often concerned with the reactions of the target audience. Social media offers a valuable source of information from which marketers can extract information regarding consumer behavior, product feedback, and the success of a campaign.

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies.

Top 10 qualities of a good Community Manager

The job of Community Manager is relatively new and not always well understood. Consumers are now actors in their own consumption, regularly publishing reviews on...

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies.

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

How to Optimize Your Crisis Management and Monitoring Strategy

Optimizing your crisis management and monitoring strategy on social requires a number of good practices. Here are the steps you should be taking.

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization...

6 Social Media Strategies For Effective Consumer Engagement

A brand’s social media accounts should not be a one-way promotional channel for products - they should be an outlet for creating authentic brand relationships with customers. Below you’ll find six best practices for effective social media engagement.