8 min read key-strategies-for-kpi-development-and-measuring-campaign-success
Graeme Anderson | Community Manager - Oct 17, 2017

3 Key Strategies for KPI Development and Measuring Campaign Success

A look into how KPIs are used to measure the success of marketing campaigns.
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6 min read PaperGraphs
Christine Carzo | Build Strategy - Sep 15, 2017

The Essential Social Media KPIs for Improving an Agency's Campaign Performance

How one agency planned a successful campaign by analyzing social media KPIs.
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6 min read ipadgraphs2
Christine Carzo | Build Strategy - Sep 8, 2017

Insight-Driven Agencies: How to Win More Pitches Using Social Intelligence

A case study of how a leading international marketing and communications agency, utilized social insights to win one of its most competitive pitches.
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4 min read socialmetricsoncomputer
Christine Carzo | Build Strategy - Sep 6, 2017

Insight-Driven Agencies: How to Differentiate Service Offerings Using Social Intelligence

This case study with our client, Wellcom, shows how they differentiated their service offering to stand out among competitors and win new customers.
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3 min read
Austin Williams | Brands - Mar 14, 2017

One on One With Jonathan Lopes of DigitasLBi: The Myth of Virality

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media's best and brightest, starting with Jonathan Lopes of...
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7 min read Blog_SocialMediaManagement_BlogCover
Melissa Chue | Benchmark - Feb 28, 2017

How to Build a Complete Social Media Management Report for Your Client

Social media management reports are designed to assess a brand’s reputation, social performance, and key campaigns, among others. For agencies, a full report should do the following:
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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